Derbyshire Entrepreneur David Coslett Launches Debut Marketing Book, Built To Be Seen, as It Climbs Amazon Bestseller Chart
Built To Be Seen, the new marketing book from Hello Social Avenue co-founder David Coslett, has officially launched and is already making its mark on Amazon.
CHESTERFIELD, DERBYSHIRE — 8 November 2026
After months of writing, planning and preparation, my debut business book, Built To Be Seen, is officially out now.
And what a way to launch.
Just days after its release, the book has reached #17 in an Amazon bestselling books chart, appearing alongside established business and marketing authors including Donald Miller, Russell Brunson and Brian Tracy.
For a first-time author from Chesterfield, seeing my name alongside people whose books have influenced my own journey in business is a pretty surreal moment.
But this book was never really about becoming an author.
It was about helping more businesses get noticed, attract the right customers and grow.
Why I Wrote Built To Be Seen
Over the last few years, through building Hello Social Avenue alongside my wife Abbie, I've had the opportunity to work with and support hundreds of business owners.
From construction companies and professional services to growing family businesses and ambitious entrepreneurs, I've seen the same challenge repeat itself.
Brilliant businesses are being overlooked.
Not because their products aren't good enough. Not because their teams aren't talented. But because their marketing isn't communicating the value they provide.
They're posting on social media without a strategy. Investing money in advertising without a clear message. Relying on referrals without a predictable system for generating new opportunities.
And often, feeling completely overwhelmed by everything they think they should be doing.
That's why I wrote Built To Be Seen.
I wanted to create a practical marketing book that business owners could actually use. Not another 300-page book full of complicated theories.
Something simple, actionable and designed for the real world.
A Simple Marketing System for Growing Businesses
At the heart of the book is The Marketing Mix, a framework I've developed through years of working directly with business owners.
It's designed to help businesses move away from random marketing activity and towards a structured, repeatable approach to growth.
The book takes readers through five stages:
Line-Up — Getting clear on your audience, positioning and message.
Kick Off — Building the foundations of your marketing strategy.
Open Play — Creating consistent marketing activity that builds awareness and trust.
End Game — Turning attention into enquiries, opportunities and customers.
Results — Measuring what matters and improving performance.
The goal is simple.
To help business owners stop guessing what to do next and start marketing with confidence. Because I believe marketing should be easier than most people make it.
From Building an Agency to Becoming a Published Author
If you'd told me a few years ago that I'd be launching a business book, I'm not sure I'd have believed you.
My career actually started in music.
I spent years writing songs, performing around the UK and learning how to build an audience from scratch.
Looking back, those experiences taught me some of my earliest lessons about marketing, personal branding and the importance of visibility.
In 2023, Abbie and I launched Hello Social Avenue with a vision to help businesses grow through better marketing.
Since then, we've grown our team, opened our own studio in Chesterfield, hosted business events and helped companies across the UK develop their marketing strategies.
Now, publishing Built To Be Seen feels like another significant milestone in that journey.
But more importantly, it's an opportunity to take what we've learned and make it accessible to far more people than we could ever work with directly.
Celebrating the Launch in Chesterfield
On Friday 6 November, we brought together business owners, entrepreneurs and marketing professionals for our latest marketing and growth event in Chesterfield. Hosted at the brand new Lifehouse Church on Beetwell Street.
It was a particularly special occasion because it also marked the launch of Built To Be Seen.
After months of working behind the scenes, being able to share the finished book with people in the room was a moment I'll remember for a long time.
And seeing it climb the Amazon charts just days later has made the experience even more special.
I'm incredibly grateful to everyone who's supported the launch, purchased a copy, shared a post or helped spread the word.
Ranking Alongside Some of the Biggest Names in Business
One of the highlights of launch weekend was seeing Built To Be Seen reach #17 on Amazon's chart.
In the same chart were books including:
Marketing Made Simple by Donald Miller
Expert Secrets by Russell Brunson
The Psychology of Selling by Brian Tracy
Contagious by Jonah Berger
These are authors whose ideas have helped shape the way entrepreneurs think about marketing, sales and business growth.
To see Built To Be Seen appearing among them is something I'm genuinely proud of.
Of course, a chart position is only one milestone.
What matters much more is what happens when somebody opens the book, applies the ideas and starts seeing results in their business.
That's the real measure of success.
Built To Be Seen Is Available Now
Whether you're running a small business, managing a growing team or trying to figure out how to attract more customers, I wrote this book for you.
You don't need a huge marketing budget.
You don't need to become a social media influencer.
And you certainly don't need to be everywhere.
You need a clear message, the right strategy and a plan you can follow consistently.
That's what Built To Be Seen is designed to help you create.
Built To Be Seen: The Simple Marketing System to Get Noticed, Win Customers and Grow Your Business is available to order now on Amazon.
And if you've already purchased a copy, thank you.
This is only the beginning.
David Coslett
Author of Built To Be Seen
Co-founder, Hello Social Avenue
Chesterfield, Derbyshire
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