If I lost everything tomorrow and had to start again from scratch, I wouldn't begin with a logo. I wouldn't start with paid advertising. I wouldn't spend thousands on a fancy website. And I definitely wouldn't spend months trying to make everything perfect before launching. After helping more than 150 businesses through Hello Social Avenue and building my own company from the ground up, I've learned something important: Most businesses don't have a marketing problem. They hav

Most people are trying to market their business one post at a time. One video. One idea. One last-minute caption before they forget. No wonder it feels inconsistent. No wonder it feels like it isn’t working.