"I believe we're entering what Gary Vaynerchuck calls the 'Interest Media Era'." For years, businesses have been told the same thing. "Build your followers." "Grow your audience." "Post consistently and your followers will see your content." For a long time, that was largely true. Social media platforms were built around relationships. Facebook connected you with friends and family. Instagram showed you content from the people you chose to follow. LinkedIn helped you keep in

If I lost everything tomorrow and had to start again from scratch, I wouldn't begin with a logo. I wouldn't start with paid advertising. I wouldn't spend thousands on a fancy website. And I definitely wouldn't spend months trying to make everything perfect before launching. After helping more than 150 businesses through Hello Social Avenue and building my own company from the ground up, I've learned something important: Most businesses don't have a marketing problem. They hav