Most people are trying to market their business one post at a time. One video. One idea. One last-minute caption before they forget. No wonder it feels inconsistent. No wonder it feels like it isn’t working.

You don’t need 10,000 followers. You need 100 leads and the confidence to follow up.

Most businesses treat marketing and sales like they’re separate teams. One creates content. The other chases deals. And neither really knows what the other is doing. That’s the old way. And it’s broken.