You Don't Need More Followers - You Need a Funnel

David Coslett in his office at Hello Social Avenue on a call with a client

Most businesses don’t have a marketing problem.

They have a follow-up problem.

They’re visible, sure — posting content, getting a few likes, maybe even building an audience.

But here’s what’s missing:

A clear journey from “I saw your post” to “I want to work with you.”

If you’re nodding right now, this one’s for you.

Here’s the big shift:

You don’t need to chase more followers.

You need to guide the right people from awareness to action — and that means having a simple funnel.

And no, I don’t mean a 17-step automation sequence with pop-ups and countdown timers.

I’m talking about a real-life, human-first funnel that works for service businesses and personal brands.

The 3-Part Funnel We Use with Clients:

Let’s break it down:

1. Awareness → Content that earns attention

This is where most people stop.

They post something useful… and hope someone DMs them.

But content is just the entry point.

It should make people say:

✅ “This person gets it.”

✅ “They’re speaking directly to my challenge.”

✅ “I want to hear more from them.”

This is where your newsletter, podcast, videos, or lead magnets come in.

You need somewhere for them to go next.

2. Consideration → A reason to stick around

Once someone’s in your world, give them value that deepens trust.

This is where most people ghost their audience.

Here’s what we do instead:

• Weekly or biweekly emails (like this one)

• Send content in DMs manually to start convos

• Create a content series or free resource with a next step

Your job here is to show people:

• What you know

• How you help

• What working with you looks like

No selling. Just clarity.

3. Conversion → Make it easy to say yes

Once people know, like, and trust you… don’t make them work to buy.

Most service businesses:

❌ Have no call to action

❌ Don’t follow up

❌ Don’t make their offer clear or visible enough

Here’s what we help clients build:

• A pinned CTA on their LinkedIn profile

• A simple services page or offer doc

• A call booking link with a friendly intro video

• A system to check in with warm leads regularly

Conversion isn’t about pressure — it’s about being prepared when they’re ready.

Quick wins to build your own funnel:

1. Pin a post on LinkedIn with a clear CTA

2. Set up a lead capture — even a simple form or DM trigger

3. Create 1 follow-up message for anyone who engages with your posts

The bottom line?

You don’t need a bigger audience.

You need a better system for serving the audience you already have.

Because followers don’t pay the bills.

Clients do.

Next up in Hello Marketing:

“How to Create Offers People Actually Want to Buy”

We’ll talk about packaging, pricing, and positioning — without sounding salesy or desperate.

Until then, keep building the system, not just the feed.

DC

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