Welcome to Hello Marketing — Let’s Fix What’s Not Working

Practical strategies for growing a 6-7 figure business — without the fluff.

This blog is for people who want to know how to actually market their business, grow their revenue, and build something real — without selling their soul (or wasting their budget).

You’ve just joined a growing group of business owners and marketers who are done guessing and ready to start winning. 

This newsletter is short, sharp, and straight to the point. No jargon. No filler. Just practical advice that helps you. Here’s what to expect each week:

✅ Real strategies you can apply straight away

✅ Revenue-focused advice that helps you grow — sustainably

✅ Marketing tactics to generate leads, build authority, and close more sales

✅ Behind-the-scenes lessons from my agency and business journey

Who This is For:

People like Rhydian — ambitious, operationally focused, smart.

Already running a business (£500k+ maybe) — and now ready to grow it with intention.

You’ve got the vision. You can see the potential. You just need the right strategy to unlock it. If you’ve ever thought:

“Marketing doesn’t work for me…”

You’re about to learn why — and how to fix it.

Who This is Not For:

If you want a shortcut or a silver bullet…. If you hate learning or aren't ready to invest your time or money, this Newsletter probably isn’t your thing.

I don’t do hacks. I do what works. 

Let’s be honest… I’ve made every mistake in the book.

Before I built a business, I was a musician. I toured the UK and Europe. We charted. We sold out venues. I built an audience over 7 years… But I didn’t monetise it. I didn’t really know what I was doing.

I made money, but I only just broke even. Why?

• I didn't know how the music business worked.

• Played venues that were way too big.

• Put out rubbish songs (AKA… rubbish content).

• I worked with the wrong people. Time wasters.

• I made technical mistakes — wrong equipment, bad recordings

I thought being busy was the same as making progress.

I thought an audience = success.

I was wrong.

Turning a corner

I applied everything I learned from the music industry to marketing and business.

And that changed everything.

Here’s a quick case study:

I was working with a sales director. His team wasn’t converting, and the business was stuck. So I gave him a plan. He gave me a month.

We launched:

• A dedicated Facebook page and YouTube channel

• Regular content on LinkedIn

• Targeted videos and posts around the exact pain points of his audience:

We built his authority — and it worked.

He became visible, trusted, and respected in his space.

Conversions followed. So did better hires. So did growth.

And now, I see the same mistakes again and again:

❌ No plan

❌ No strategy

❌ No social content

❌ No videos

❌ Focusing on the wrong platform

❌ Grudge spending instead of smart investing

❌ Trying to do it all themselves

❌ Not optimising their website or SEO

❌ No call to action

❌ And no idea what to post or why

Sound familiar?

If so — you’re in the right place.

What to expect next:

Fortnightly, you’ll get:

👉 Actionable insights you can apply right away

👉 Straight-talking advice that respects your time

👉 Lessons I’ve learned scaling my own agency from scratch

👉 Strategies you won’t find in free templates or YouTube fluff

A bit more about me

I’m David Coslett, co-founder with my wife, Abbie Coslett, of Hello Social Avenue and creator of Hello Marketing. Former musician → UK top 10 singer/songwriter, built an audience of over 10,000 fans.

I’ve worked for agencies, coached business owners, and scaled my own company to six figures in under 12 months. We’ve now got five staff, a dedicated office, and a growing client base built on content, clarity, and doing what works.

This newsletter is the playbook I wish I had when I started. Everything I teach is stuff I’ve done — not just read about.

It's time to say 'Hello Marketing' and subscribe.

David 🚀