The Creator vs The Closer: Why You Need Both Roles to Grow Your Business
- David Coslett
- Aug 31
- 2 min read
If you’re a business owner doing your own marketing, this might sting a little:
You’re spending too much time creating content… and not enough time closing the leads it brings in.
Or worse:
You’re so focused on sales that you’re neglecting your content and wondering why no one’s inquiring.
This is the push-pull most people face in marketing.
And it’s because you’re trying to do both roles at once without knowing it.
Meet the Two Roles in Every Great Marketing System:
1. The Creator
Their job?
🎯 Attract attention
🎯 Build trust
🎯 Educate and inspire
They write the posts. Record the videos. Craft the brand message. Build visibility.
They’re focused on top-of-funnel, making sure the right people are paying attention.
The Creator is all about connection.
2. The Closer
Their job?
🔒 Book calls
🔒 Follow up with warm leads
🔒 Turn interest into revenue
They review the CRM. They send DMs. They close deals.
They’re focused on bottom-of-funnel, making sure momentum turns into money.
The Closer is all about conversion.
Here’s where businesses go wrong:
❌ They post great content… but never follow up on engagement
❌ They chase sales… but have no pipeline-building activity
❌ They burn out trying to do everything, every week
The result? Inconsistent leads. Unpredictable income. Constant overwhelm.
What we do with clients instead:
We help them separate the two roles — even if it’s just a mindset shift to start.
Here’s what that can look like:
Creator Focus
Monday to Wednesday - Create educational content
Thursday - Post value content (no pitch)
Friday - Publish CTA style post
Closer Focus
Monday to Wednesday - Review past post comments / DMs
Thursday - Book sales calls
Friday - Follow up with warm leads
You don’t have to hire two people.
But you do need to act like these two roles exist — and give each role its space.
What to do this week:
✅ Look at your calendar, is there time blocked out for creating and closing?
✅ Create content that drives value and also gives people a clear next step.
✅ Follow up on:
LinkedIn likes/comments from the last 14 days
Email replies
Past enquiries who didn’t convert
You’re sitting on leads. Go get them.
Next up in Hello Marketing:
“Marketing That Feeds the Sales Team”
How we build content plans for clients that generate leads and make sales conversations easier with less resistance, better conversions, and no awkward pitches.
Until then, create with intention. Close with confidence.
And stop trying to be both at once.
DC
🚀
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