The 100 Lead Rule (Why You're Only 3 Conversations Away From A Breakthrough)

David's Content Performance on LinkedIn

Why you’re only 3 conversations away from a breakthrough (and how to start them)

Most business owners I meet are worried about two things:

1. They don’t have enough leads

2. They don’t know what to do with the ones they’ve already got

And here’s the truth:

You don’t need 10,000 followers.

You need 100 leads and the confidence to follow up.

That’s the principle behind what I call The 100 Lead Rule.

Because the breakthrough you’re looking for — more revenue, more sales, more momentum — is usually hiding in plain sight.

Here’s how it works:

Instead of chasing “more leads”, focus on this:

✅ Collect 100 quality leads

✅ Have conversations with 20 of them

✅ Book meetings with 10

✅ Convert 3 into paying clients

That’s it.

No viral posts. No paid ads (yet). No marketing burnout.

Just focused activity with the right follow-up system.

Where do those 100 leads come from?

You already have them. Here’s where to look:

• People who liked/commented on your content

• People who downloaded a free resource

• LinkedIn connections who match your ideal client

• Newsletter subscribers

• People who ghosted you after a previous enquiry

• Event attendees, webinar sign-ups, networking contacts

Most of us are sitting on a list of potential leads and doing nothing with it.

What to send?

Here’s a simple message you can copy and use this week:

“Hey [First Name], I noticed you checked out [resource/content/offer] a little while ago. I’ve been helping a few others in [industry/situation] and thought it might be worth reconnecting. No pressure, but if it’s still on your mind, I’d be happy to offer some ideas or support. Let me know!”

This is not a cold pitch. It’s a conversation starter.

What makes this work?

It’s not magic. It’s momentum.

You stop waiting for leads to “just come in”.

And you start creating opportunities from the audience you already have.

Once you’ve done this with 100 people, here’s what usually happens:

✅ You make more sales

✅ You understand your audience better

✅ You get clearer on your offer

✅ You gain confidence — and that builds your next layer of growth

Here’s what to do this week:

1. Export your leads from your CRM, LinkedIn, or email platform

2. Highlight your top 100

3. Start 5 conversations a day for the next 20 days

4. Track replies, book calls, and follow up

If you don’t have 100 yet? That’s your first job.

Create a lead magnet. Run a free workshop. Collaborate.

Do whatever it takes to build a list because once you’ve got 100 people to talk to, you’re in business.

Next up in Hello Marketing:

The 90-Day Plan — How to structure your content, offers, and marketing into a rhythm that builds real momentum (without losing your head)

Until then, stop chasing more.

Start maximising what you’ve already got.

DC

🚀