How to Create Offers People Actually Want to Buy
If you really want to know how to create an offer without sounding salesy, desperate, or like everyone else on LinkedIn. Read this article.
Here’s the uncomfortable truth:
Most people's offers are either too vague, too vanilla, or too hidden.
You’ve probably got something great.
You know your service delivers.
But people still aren’t biting.
That’s not a content problem.
It’s an offer problem.
In this article, I’ll break down how to:
Package your service in a way people understand
Position it so it feels valuable
Price it in a way that feels fair and confident
And sell it without sounding like a try-hard
Step 1: Clarity beats cleverness
You need to answer this question fast:
What am I buying — and what will it do for me?
If your offer is buried in jargon, or sounds like 100 other agencies or coaches, no one will act.
Be clear. Direct. Outcome-focused.
✅ “12-week content sprint to generate more leads on LinkedIn”
❌ “Social media and digital storytelling solutions for visionary brands”
Make it obvious. Make it sharp. Make it feel like it was built for them.
Step 2: Positioning = Friction or Freedom
Positioning is about how you frame the value of your offer.
Ask:
Is it solving a real problem or just “nice to have”?
Is it positioned as a shortcut to something they already want?
Is it a must-have now — or something they can ignore?
People buy to escape pain or unlock potential.
If your offer doesn’t speak to either — you’ll be ghosted.
Step 3: Show the price (like Marcus Sheridan does)
One of the smartest marketing moves I ever saw was Marcus Sheridan’s pricing page.
It was honest, clear, and full of context — not just numbers.
He didn’t hide pricing behind calls or PDFs.
Why? Because he knew the truth:
Buyers are 80% through the decision before they ever speak to you.
Here’s what we recommend:
Be upfront about your pricing structure (even if it’s “starts from £X”)
Show what’s included, who it’s for, and why it costs what it does
Remove the friction — make it easy for people to see the value
See our pricing page here.
Step 4: Add urgency (like Alex Hormozi does)
Alex Hormozi’s advice is simple but powerful:
"Make your offer so good people feel stupid saying no"
And one part of that? Urgency.
This doesn’t mean fake scarcity. It means:
Time-limited pricing
Bonuses for early decision-makers
Spaces genuinely capped by capacity
Clear start dates or onboarding windows
Urgency helps people decide.
Otherwise, they sit on the fence — forever.
Step 5: Make it easy to say yes
Your offer should be the easiest thing to understand on your website or profile.
✅ Name the problem
✅ Show the transformation
✅ Explain what’s included
✅ Be clear on pricing
✅ Tell them what to do next
Use testimonials. Add FAQs. Link to real results.
An offer is a system. Not a PDF.
Want to try this?
Here’s a quick checklist to audit your current offer:
☐ Is it clearly named and described?
☐ Can people see themselves in it?
☐ Do I show pricing or at least give guidance?
☐ Is there urgency to act now?
☐ Is it positioned to solve a painful or profitable problem?
☐ Is it easy to enquire, buy, or book?
Fix these things — and sales get a whole lot easier.
Next up in Hello Marketing:
Build Once, Sell Often: Creating Repeatable Marketing Systems That Scale With You
I'll walk you through the process we use to build campaigns that keep generating leads - long after they're posted.
Until then — sharpen the offer. Remove the fluff.
And remember: great marketing can’t save a vague offer.
DC
🚀
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