How to Create Offers People Actually Want to Buy
- David Coslett
- Aug 3
- 3 min read
If you really want to know how to create an offer without sounding salesy, desperate, or like everyone else on LinkedIn. Read this article.
Here’s the uncomfortable truth:
Most people's offers are either too vague, too vanilla, or too hidden.
You’ve probably got something great.
You know your service delivers.
But people still aren’t biting.
That’s not a content problem.
It’s an offer problem.
In this article, I’ll break down how to:
Package your service in a way people understand
Position it so it feels valuable
Price it in a way that feels fair and confident
And sell it without sounding like a try-hard
Step 1: Clarity beats cleverness
You need to answer this question fast:
What am I buying — and what will it do for me?
If your offer is buried in jargon, or sounds like 100 other agencies or coaches, no one will act.
Be clear. Direct. Outcome-focused.
✅ “12-week content sprint to generate more leads on LinkedIn”
❌ “Social media and digital storytelling solutions for visionary brands”
Make it obvious. Make it sharp. Make it feel like it was built for them.
Step 2: Positioning = Friction or Freedom
Positioning is about how you frame the value of your offer.
Ask:
Is it solving a real problem or just “nice to have”?
Is it positioned as a shortcut to something they already want?
Is it a must-have now — or something they can ignore?
People buy to escape pain or unlock potential.
If your offer doesn’t speak to either — you’ll be ghosted.
Step 3: Show the price (like Marcus Sheridan does)
One of the smartest marketing moves I ever saw was Marcus Sheridan’s pricing page.
It was honest, clear, and full of context — not just numbers.
He didn’t hide pricing behind calls or PDFs.
Why? Because he knew the truth:
Buyers are 80% through the decision before they ever speak to you.
Here’s what we recommend:
Be upfront about your pricing structure (even if it’s “starts from £X”)
Show what’s included, who it’s for, and why it costs what it does
Remove the friction — make it easy for people to see the value
See our pricing page here.
Step 4: Add urgency (like Alex Hormozi does)
Alex Hormozi’s advice is simple but powerful:
"Make your offer so good people feel stupid saying no"
And one part of that? Urgency.
This doesn’t mean fake scarcity. It means:
Time-limited pricing
Bonuses for early decision-makers
Spaces genuinely capped by capacity
Clear start dates or onboarding windows
Urgency helps people decide.
Otherwise, they sit on the fence — forever.
Step 5: Make it easy to say yes
Your offer should be the easiest thing to understand on your website or profile.
✅ Name the problem
✅ Show the transformation
✅ Explain what’s included
✅ Be clear on pricing
✅ Tell them what to do next
Use testimonials. Add FAQs. Link to real results.
An offer is a system. Not a PDF.
Want to try this?
Here’s a quick checklist to audit your current offer:
☐ Is it clearly named and described?
☐ Can people see themselves in it?
☐ Do I show pricing or at least give guidance?
☐ Is there urgency to act now?
☐ Is it positioned to solve a painful or profitable problem?
☐ Is it easy to enquire, buy, or book?
Fix these things — and sales get a whole lot easier.
Next up in Hello Marketing:
Build Once, Sell Often: Creating Repeatable Marketing Systems That Scale With You
I'll walk you through the process we use to build campaigns that keep generating leads - long after they're posted.
Until then — sharpen the offer. Remove the fluff.
And remember: great marketing can’t save a vague offer.
DC
🚀
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