Build Once, Sell Often: Creating Repeatable Marketing Systems That Scale With You

Here is David Coslett with David Jenyns books Systemology and Systems Champion

Let me guess:

You’re tired of posting every day.

You feel like if you stop showing up, your leads stop too.

And you’re wondering, “How do I actually make this sustainable?”

Welcome to one of the biggest mindset shifts in marketing:

Stop building campaigns for today — and start building systems that sell for you tomorrow.

Here’s what that looks like:

Most business owners treat marketing like a to-do list:

✅ Write a post

✅ Send an email

✅ Make a video

✅ Go networking

Repeat. Repeat. Burnout.

But the best businesses do it differently.

They create assets, not just content.

They build once — and let those assets keep working for them.

What is a repeatable marketing system?

It’s a set of content, automation, and actions that:

✅ Attract your ideal client

✅ Deliver value on autopilot

✅ Capture leads

✅ And make offers at the right time — over and over again

And the best part? Once it’s built, you’re not starting from scratch every week.

Here’s the system we build for our clients (and in our own agency):

1. Evergreen Lead Magnet

One great PDF, checklist, template or guide that solves a very specific problem.

Example: “The 5-Post Content Calendar That Books Sales Calls”

We use this as the entry point to start collecting leads without constantly promoting something new.

2. Evergreen Email Nurture

Once someone downloads the lead magnet, they enter a short automated email series:

• Day 1: “Here’s your guide”

• Day 2: “Why this works”

• Day 4: “Here’s a client story”

• Day 6: “Want help with this? Here’s what we do”

This drip sequence builds trust while you sleep.

One-time build. Long-term impact.

3. Weekly Content Engine

Then we plug in consistent conversion content using the repurposing systems we shared in a previous article.

This includes:

• Authority posts

• FAQ-style videos

• Case study carousels

• Soft CTAs and testimonials

• Regular reminders of the offer and lead magnet

Each piece of content is designed to either:

• Attract new leads

• Nurture warm ones

• Or convert existing interest into action

And most of it can be reused again next quarter.

4. Quarterly Launch Layer

Every 90 days, we layer in a live push:

• Live workshop

• Flash offer

• Campaign or collab

• Personal invites to a waitlist, challenge, or new product

This activates your warmest audience — the ones who’ve been sitting on the fence.

The system feeds the launch. The launch feeds the system.

So what does this actually mean for you?

It means no more relying on random reels or last-minute posts.

It means:

✅ More consistency

✅ Less content chaos

✅ A system that scales with you — not a treadmill you burn out on

Market once. Monetise often.

Here’s your action step this week:

1. Choose one evergreen lead magnet to create

2. Map out 4 emails to follow it

3. Start a folder with “content assets” you can reuse (case studies, quotes, FAQs)

4. Plan one quarterly push for visibility or sales

If you do this once, you’ll use it for months.

Next up in Hello Marketing:

The Creator vs The Closer: Why You Need Both Roles to Grow Your Business

Most founders are trying to be everything — but scaling only happens when you split the mindset between creating attention and closing business.

Until then — stop building random content.

Start building a system that sells while you sleep.

DC

🚀

P.S - Want to know where I get this information from? David Jenyns is the author of Systemology and Systems Champion. Two brilliant books for anyone wanting to systemise their marketing approach. Start there.