There are some conversations where you find yourself making mental notes while you're supposed to be asking the questions. This was one of them. I recently had the privilege of interviewing Alana Spencer, founder of Ridiculously Rich by Alana and winner of The Apprentice, at ActionCOACH Sheffield's GrowthCLUB. GrowthCLUB is built around something I think more business owners need to do: stop, get out of the day-to-day and actually plan the next 90 days. And having the opportu

People often see the highlights. The new office. The team. The events. The client wins. The speaking opportunities. The awards. What they don't always see is everything that came before it. The years of uncertainty. The failed ideas. The lessons learned the hard way. The moments where it would have been easier to quit. Today, Hello Social Avenue has supported more than 150 businesses through strategy sessions, events, coaching, training, content creation and marketing service

If I lost everything tomorrow and had to start again from scratch, I wouldn't begin with a logo. I wouldn't start with paid advertising. I wouldn't spend thousands on a fancy website. And I definitely wouldn't spend months trying to make everything perfect before launching. After helping more than 150 businesses through Hello Social Avenue and building my own company from the ground up, I've learned something important: Most businesses don't have a marketing problem. They hav